Our story
An active hydration pouch that works while you keep moving. Everything below is how it got here.
Founder
I rowed through high school. In a boat you can't stop and you can't carry anything. 1,000 meters into a race my mouth was dry, my legs were cramping, and a bottle was no help. So I built something you can take without breaking stride.
Hudson Murray, Founder and CEO
Milestones
Won Pitch George, the startup pitch competition at George Washington University.
Incorporated as ZELYTE Inc.
Signed a Swedish pouch manufacturer to produce at scale.
Samples are in hand. The first production run is set for October.
The competition
| ZELYTE | Energy drinks | Sports drinks | Electrolyte powders | |
|---|---|---|---|---|
| Works without water | Yes | No | No | No |
| Hands free while moving | Yes | No | No | No |
| Electrolytes + caffeine | Yes | Sometimes | Rarely | Rarely |
| Released over a set window | 25:00 | All at once | All at once | All at once |
| Sugar | None | Usually | Usually | Varies |
| Fits in a pocket | Yes | No | No | Yes |
Comparison reflects typical products in each category. Formulations vary by brand.
Launch list
Early access and launch details. One email, when it ships.
No spam. One email when the first batch ships.